000 00721nam a2200289Ia 4500
001 9078
005 20250221150341.0
008 250214s9999 xx 000 0 und d
020 _a0-07-113561-8
100 _aStanton, William, J
245 0 _aFundamentals of marketing
250 _a10
260 _aNew Delhi
260 _bMcGraw-Hill
260 _c1994
300 _axxviii, 697p.
500 _aIncludes index
650 _aConsumer behaviour
650 _aManagement -- Marketing
650 _aMarketing -- Management
650 _aMarketing environment
650 _aMarketing research
650 _aTarget market
700 _aEtzel, Michael, J
700 _aWalker, Bruce, J
942 _cBK
999 _c25173
_d25173