000 | 00721nam a2200289Ia 4500 | ||
---|---|---|---|
001 | 9078 | ||
005 | 20250221150341.0 | ||
008 | 250214s9999 xx 000 0 und d | ||
020 | _a0-07-113561-8 | ||
100 | _aStanton, William, J | ||
245 | 0 | _aFundamentals of marketing | |
250 | _a10 | ||
260 | _aNew Delhi | ||
260 | _bMcGraw-Hill | ||
260 | _c1994 | ||
300 | _axxviii, 697p. | ||
500 | _aIncludes index | ||
650 | _aConsumer behaviour | ||
650 | _aManagement -- Marketing | ||
650 | _aMarketing -- Management | ||
650 | _aMarketing environment | ||
650 | _aMarketing research | ||
650 | _aTarget market | ||
700 | _aEtzel, Michael, J | ||
700 | _aWalker, Bruce, J | ||
942 | _cBK | ||
999 |
_c25173 _d25173 |