000 00690nam a2200241Ia 4500
001 M1769
005 20250218201629.0
008 250218s9999 xx 000 0 und d
020 _a0875842410
100 _a"Barabba, Vincent P"
245 0 _aHearing the voice of the market : competitive advantage through creative use of market information
245 0 _bcompetitive advantage through creative use of market informa
250 _a1
260 _aBoston
260 _bHBS Press
260 _c1991
300 _a"xiv,294p. : ill. ;24cm."
500 _aincludes index
650 _aDecision making
650 _aMarketing research
700 _a"Zaltman, Gerald"
942 _cBK
999 _c2540
_d2540