000 | 00555nam a2200217Ia 4500 | ||
---|---|---|---|
001 | M2216 | ||
005 | 20250218201637.0 | ||
008 | 250218s9999 xx 000 0 und d | ||
020 | _a0070841837 | ||
100 | _a"Greenley, Gorden E (ed)" | ||
245 | 0 | _aReadings in marketing management | |
245 | 0 | _bfrom the European journal of marketing | |
250 | _a1 | ||
260 | _aLondon | ||
260 | _bMcgraw Hill | ||
260 | _cc1988 | ||
300 | _a"vii,326p. : ill. ;24.5cm." | ||
650 | _aMarketing management | ||
700 | _a"Shipley, David (ed)" | ||
942 | _cBK | ||
999 |
_c2930 _d2930 |