000 00502nam a2200217Ia 4500
001 M2238
005 20250218201638.0
008 250218s9999 xx 000 0 und d
100 _a"Cravens, David W"
245 0 _aMarketing management
250 _a1
260 _aDelhi
260 _bAITBS
260 _c1996
300 _a"xx,714p. : ill. ;"
500 _aincludes index
650 _aMarketing management
700 _a"Hills, Gerald E"
700 _a"Woodruff, Robert B"
942 _cBK
999 _c2941
_d2941