000			00581nam a2200241Ia 4500
001			M2315
005			20250218201639.0
008			250218s9999 xx 000 0 und d
020			_a0029001013
100			_a"Aaker, David A"
245		0	_aManaging brand equity
245		0	_bcapitalizing on the value of a brand name
250			_a1
260			_aNew York
260			_bFree Press
260			_c1991
300			_a"xiii,299p. ;24cm."
500			_aincludes index
650			_aBrand management
650			_aBrand name products
650			_aValuation
942			_cBK
999			_c3015 _d3015