000 00501nam a2200217Ia 4500
001 M2386
005 20250218201641.0
008 250218s9999 xx 000 0 und d
020 _a0814478050
100 _a"Luther, William M"
245 0 _aMarketing plan
245 0 _bhow to prepare and implement it
250 _a1
260 _aNew York
260 _bAmacom
260 _cc1992
300 _a"xi, 209p. : ill. ;22cm."
500 _aIncludes index
650 _aMarketing
942 _cBK
999 _c3086
_d3086