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020 _a9780985179557
041 _aeng
100 _aWirthwein, Chris-Bannon, Joe
245 4 _aThe People Powered Brand
245 2 _bA Blueprint for B2B Brand and Culture Transformation
260 _bParamount Market Publishing, Inc.
260 _c2014
650 _a Organizational Behavior
650 _aBranding (Marketing),Industrial marketing.
650 _aBUSINESS & ECONOMICS
856 _3Click here to access online
856 _uhttps://search.ebscohost.com/login.aspx?direct=true&db=e000xww&site=ehost-live&scope=site&AN=775574
942 _cEBK
999 _c316754
_d316754