| 000 | 00608nam a2200253Ia 4500 | ||
|---|---|---|---|
| 001 | M2497 | ||
| 005 | 20250218201643.0 | ||
| 008 | 250218s9999 xx 000 0 und d | ||
| 020 | _a0256109559 | ||
| 100 | _a"Quelch, John A" | ||
| 245 | 0 | _aMarketing management | |
| 245 | 0 | _btext and cases | |
| 250 | _a1 | ||
| 260 | _aBoston | ||
| 260 | _bIrwin | ||
| 260 | _c1993 | ||
| 300 | _a"xiii,848p. ;26cm." | ||
| 500 | _ainlcudes index | ||
| 650 | _aMarketing management | ||
| 650 | _aMarketing management--Case studies | ||
| 700 | _a"Dolan, Robert J" | ||
| 700 | _a"Kosnik, Thomas J" | ||
| 942 | _cBK | ||
| 999 |
_c3187 _d3187 |
||