| 000 | 00633nam a2200241Ia 4500 | ||
|---|---|---|---|
| 001 | M2529 | ||
| 005 | 20250218201644.0 | ||
| 008 | 250218s9999 xx 000 0 und d | ||
| 020 | _a0290550059 | ||
| 100 | _a"Clancy, Kevin J" | ||
| 245 | 0 | _aSimulated test marketing | |
| 245 | 0 | _btechnology for launching successful new products | |
| 250 | _a1 | ||
| 260 | _aNew York | ||
| 260 | _bLexington Books | ||
| 260 | _cc1994 | ||
| 300 | _a"xiii,306p. : ill. ;24cm." | ||
| 500 | _aincludes bibliography and index | ||
| 650 | _aMarketing management | ||
| 700 | _a"Shulman, Robert S" | ||
| 700 | _a"Wolf, Marianne" | ||
| 942 | _cBK | ||
| 999 |
_c3219 _d3219 |
||