000 00525nam a2200205Ia 4500
001 M2567
005 20250218201644.0
008 250218s9999 xx 000 0 und d
020 _a1556238096
100 _a"Shepard, David"
245 0 _aNew direct marketing : how to implement a profit-driven database marketing strategy
250 _a2
260 _aChicago
260 _bIrwin
260 _c1995
300 _a"xiv,493p. : ill. ;28.5cm."
500 _aincludes index
650 _aDirect marketing
942 _cBK
999 _c3253
_d3253