| 000 | 00630nam a2200229Ia 4500 | ||
|---|---|---|---|
| 001 | M2621 | ||
| 005 | 20250218201645.0 | ||
| 008 | 250218s9999 xx 000 0 und d | ||
| 020 | _a0803951558 | ||
| 100 | _a"Bearden, William O" | ||
| 245 | 0 | _aHandbook of marketing scales : multi-item measures for marketing and consumer behavior research | |
| 250 | _a1 | ||
| 260 | _aCalifornia | ||
| 260 | _bSage | ||
| 260 | _c1993 | ||
| 300 | _a"xii,352p. : ill. ;28.5cm." | ||
| 650 | _aConsumer behavior--Research | ||
| 650 | _aMarketing research | ||
| 700 | _a"Mobley, Mary F" | ||
| 700 | _a"Netemeyer, Richard G" | ||
| 942 | _cBK | ||
| 999 |
_c3306 _d3306 |
||