| 000 | 00625nam a2200241Ia 4500 | ||
|---|---|---|---|
| 001 | M2658 | ||
| 005 | 20250218201646.0 | ||
| 008 | 250218s9999 xx 000 0 und d | ||
| 020 | _a0070684413 | ||
| 100 | _a"Washburn, Stewart A" | ||
| 245 | 0 | _aManaging the marketing functions | |
| 245 | 4 | _bthe challenge of customer centered enterprise | |
| 250 | _a1 | ||
| 260 | _aNew York | ||
| 260 | _bMcgraw Hill | ||
| 260 | _cc1988 | ||
| 300 | _a"xi, 371p. : ill. ;23cm." | ||
| 500 | _aIncludes index | ||
| 650 | _aMarketing management | ||
| 650 | _aNew products--Management | ||
| 650 | _aSales management | ||
| 942 | _cBK | ||
| 999 |
_c3342 _d3342 |
||