000 | 00543nam a2200217Ia 4500 | ||
---|---|---|---|
001 | M2845 | ||
005 | 20250218201650.0 | ||
008 | 250218s9999 xx 000 0 und d | ||
020 | _a0256122725 | ||
100 | _a"Quelch, John A" | ||
245 | 0 | _aCases in advertising and promotion management | |
250 | _a4 | ||
260 | _aBurr Ridge | ||
260 | _bIrwin | ||
260 | _c1994 | ||
300 | _a"xiii,746p. : ill. ;24cm." | ||
500 | _aincludes index | ||
650 | _aAdvertising--Management--Case studies | ||
700 | _a"Farris, Paul W" | ||
942 | _cBK | ||
999 |
_c3501 _d3501 |