000 00543nam a2200217Ia 4500
001 M2845
005 20250218201650.0
008 250218s9999 xx 000 0 und d
020 _a0256122725
100 _a"Quelch, John A"
245 0 _aCases in advertising and promotion management
250 _a4
260 _aBurr Ridge
260 _bIrwin
260 _c1994
300 _a"xiii,746p. : ill. ;24cm."
500 _aincludes index
650 _aAdvertising--Management--Case studies
700 _a"Farris, Paul W"
942 _cBK
999 _c3501
_d3501