000 00473nam a2200205Ia 4500
001 M2940
005 20250218201651.0
008 250218s9999 xx 000 0 und d
020 _a013244609X
100 _a"Caples, John"
245 0 _aTested advertising methods
250 _a5
260 _aNew Jersey
260 _bPrentice Hall
260 _cc1997
300 _a"xxvi, 278p. : ill. ;23cm."
500 _aincludes index
650 _aAdvertising
942 _cBK
999 _c3549
_d3549