000 00523nam a2200229Ia 4500
001 M2955
005 20250218201651.0
008 250218s9999 xx 000 0 und d
020 _a0471552542
100 _a"Aaker, David A"
245 0 _aMarketing research
250 _a5
260 _aNew York
260 _bJohn Wiley
260 _cc1995
300 _a"xvi,783p. : ill. ;26cm."
500 _aincludes index
650 _aMarketing research
700 _a"Day, George S"
700 _aKumar V
942 _cBK
999 _c3562
_d3562