000			00683nam a2200265Ia 4500
001			22447
005			20250221151725.0
008			250214s9999||||xx |||||||||||||| ||und||
020			_a70402736
100			_aBerson, Alex
245		0	_aBuilding data mining applications for CRM
260			_aNew Delhi
260			_bTata McGraw-Hill
260			_c2004
300			_axxvii, 510p. : ill.
500			_aIncludes index.
650			_aCRM -- Data mining
650			_aCustomer relationship management
650			_aData mining
650			_aData warehousing
650			_aDecision support system
700			_aSmith, Stephen
700			_aThearling, Kurt
942			_cBK
999			_c38408 _d38408