000 00513nam a2200217Ia 4500
001 M3343
005 20250218201659.0
008 250218s9999 xx 000 0 und d
020 _a0029037204
100 _a"Bonoma, Thomas V"
245 0 _aManaging marketing
245 0 _btext cases and readings
250 _a1
260 _aNew York
260 _bFree Press
260 _cc1984
300 _a"xxii, 521p. : ill. ;28cm."
500 _aIncludes index
650 _aMarketing management
942 _cBK
999 _c3910
_d3910