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020 _a9788122419474
041 _aeng
100 _aKhan, Matin A.
245 0 _aConsumer Behavior and Advertising Management
260 _bNew Age International
260 _c2006
650 _a Advertising & Promotion
650 _aAdvertising--India--Management--Handbooks, manuals, etc.,Advertising--India--Psychological aspects--Handbooks, manuals, etc.,Consumer behavior--India--Handbooks, manuals, etc.
650 _aBUSINESS & ECONOMICS
856 _3Click here to access online
856 _uhttps://search.ebscohost.com/login.aspx?direct=true&db=e000xww&site=ehost-live&scope=site&AN=269105
942 _cEBK
999 _c401736
_d401736