| 000 | 00620nam a2200241Ia 4500 | ||
|---|---|---|---|
| 001 | M3545 | ||
| 005 | 20250218201703.0 | ||
| 008 | 250218s9999 xx 000 0 und d | ||
| 020 | _a0256226326 | ||
| 100 | _a"Boyd, Harper W" | ||
| 245 | 0 | _aMarketing management | |
| 245 | 2 | _ba strategic approach with a global orientation | |
| 250 | _a3 | ||
| 260 | _aBoston | ||
| 260 | _bIrwin / Mcgraw Hill | ||
| 260 | _cc1998 | ||
| 300 | _a"xxii, 547p . : ill. ;24cm." | ||
| 500 | _aIncludes index | ||
| 650 | _aMarketing management | ||
| 700 | _a"Larreche, Jean-Claude" | ||
| 700 | _a"Walker, Orville C" | ||
| 942 | _cBK | ||
| 999 |
_c4104 _d4104 |
||