000 00607nam a2200241Ia 4500
001 M3560
005 20250218201703.0
008 250218s9999 xx 000 0 und d
020 _a0803983913
100 _a"Wernick, Andrew"
245 0 _aPromotional culture
245 0 _badvertising ideology and symbolic expression
250 _a1
260 _aLondon
260 _bSage
260 _c1994
300 _a"ix,208p. : ill. ;23.5cm."
500 _aincludes bibliographical references and index
650 _aAdvertising
650 _aCulture
650 _aMarketing management
942 _cBK
999 _c4119
_d4119