| 000 | 00495nam a2200193Ia 4500 | ||
|---|---|---|---|
| 001 | 26323 | ||
| 005 | 20250221152400.0 | ||
| 008 | 250214s9999||||xx |||||||||||||| ||und|| | ||
| 020 | _a8120323092 | ||
| 100 | _aKeller, Kevin Lane | ||
| 245 | 0 | _aStrategic brand management : building, measuring, and managing brand equity | |
| 250 | _a2 | ||
| 260 | _aNew Delhi | ||
| 260 | _bPrentice Hall of India | ||
| 260 | _c2003 | ||
| 300 | _axxvii, 788p. | ||
| 650 | _aBrand management | ||
| 942 | _cBK | ||
| 999 |
_c42167 _d42167 |
||