| 000 | 00660nam a2200253Ia 4500 | ||
|---|---|---|---|
| 001 | M3831 | ||
| 005 | 20250218201709.0 | ||
| 008 | 250218s9999 xx 000 0 und d | ||
| 020 | _a0887308309 | ||
| 100 | _a"Hirshberg, Jerry" | ||
| 245 | 0 | _aCreative priority | |
| 245 | 0 | _bdriving innovative business in the real world | |
| 250 | _a1 | ||
| 260 | _aNew York | ||
| 260 | _bHarperCollins | ||
| 260 | _cc1998 | ||
| 300 | _a"x, 261p. : ill. ;24cm." | ||
| 500 | _aIncludes index | ||
| 650 | _aAutomobile industry and trade | ||
| 650 | _aCreative ability in business | ||
| 650 | _aMarketing management | ||
| 650 | _aProduct management | ||
| 942 | _cBK | ||
| 999 |
_c4359 _d4359 |
||