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020 _a9780814470725
041 _aeng
100 _aSilverman, George
245 4 _aThe Secrets of Word-of-mouth Marketing
245 0 _bHow to Trigger Exponential Sales Through Runaway Word of Mouth
260 _bAMACOM
260 _c2001
650 _a General
650 _a Marketing
650 _aBUSINESS & ECONOMICS
650 _aMarketing.,Word-of-mouth advertising.
856 _3Click here to access online
856 _uhttps://search.ebscohost.com/login.aspx?direct=true&db=e000xww&site=ehost-live&scope=site&AN=59977
942 _cEBK
999 _c442537
_d442537