| 000 | 00525nam a2200217Ia 4500 | ||
|---|---|---|---|
| 001 | M3961 | ||
| 005 | 20250218201711.0 | ||
| 008 | 250218s9999 xx 000 0 und d | ||
| 020 | _a0071159517 | ||
| 100 | _a"McDonald, Willam J" | ||
| 245 | 0 | _aDirect marketing | |
| 245 | 3 | _ban integrated approach | |
| 250 | _a1 | ||
| 260 | _aBoston | ||
| 260 | _bIrwin / Mcgraw Hill | ||
| 260 | _cc1998 | ||
| 300 | _a"xviii,532p. : ill. ;23.5cm +1Floppy" | ||
| 500 | _aincludes index | ||
| 650 | _aDirect marketing | ||
| 942 | _cBK | ||
| 999 |
_c4486 _d4486 |
||