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020 _a9780814479216
041 _aeng
100 _aRossman, Marlene L.
245 0 _aMulticultural Marketing
245 0 _bSelling to a Diverse America
260 _bAMACOM
260 _c1994
650 _a Marketing
650 _a Research
650 _aBUSINESS & ECONOMICS
650 _aMarket segmentation--United States.,Minority consumers--United States.
856 _3Click here to access online
856 _uhttps://search.ebscohost.com/login.aspx?direct=true&db=e000xww&site=ehost-live&scope=site&AN=3833
942 _cEBK
999 _c451797
_d451797