000 00702nam a2200277Ia 4500
001 31154
005 20250221152851.0
008 250214s9999||||xx |||||||||||||| ||und||
020 _a812290176X
100 _aWarner, Charles
245 0 _aMedia selling
245 0 _bbroadcat, cable, print, and interactive
250 _a3
260 _aNew Delhi
260 _bSurjeet
260 _c2004
300 _axiii, 598p.
650 _aAdvertising
650 _aEmotional intelligence and skills
650 _aMarketing/media ecology
650 _aMedia research
650 _aMedia selling(Broadcast, cable, print)
650 _aSales ethics
700 _aBuchman, Joseph
942 _cBK
999 _c46975
_d46975