| 000 | 00517nam a2200205Ia 4500 | ||
|---|---|---|---|
| 001 | M4299 | ||
| 005 | 20250219100410.0 | ||
| 008 | 250219s9999 xx 000 0 und d | ||
| 020 | _a131201158 | ||
| 100 | _a"Keller, Kevin Lane" | ||
| 245 | 0 | _aStrategic brand management | |
| 245 | 0 | _bbuilding measuring and managing brand equity | |
| 260 | _aNew Jersey | ||
| 260 | _bPrentice Hall | ||
| 260 | _cc1998 | ||
| 300 | _a"xxv,635p. ;24cm." | ||
| 500 | _aincludes index | ||
| 650 | _aBrand management | ||
| 942 | _cBK | ||
| 999 |
_c4839 _d4839 |
||