| 000 | 00609nam a2200241Ia 4500 | ||
|---|---|---|---|
| 001 | M4306 | ||
| 005 | 20250219100410.0 | ||
| 008 | 250219s9999 xx 000 0 und d | ||
| 020 | _a007053943X | ||
| 100 | _a"Rossiter, John R" | ||
| 245 | 0 | _aAdvertising communications and promotion management | |
| 250 | _a2 | ||
| 260 | _aBoston | ||
| 260 | _bIrwin / Mcgraw Hill | ||
| 260 | _cc1997 | ||
| 300 | _a"xvi, 640p. : ill. ;25cm." | ||
| 500 | _aincludes index | ||
| 650 | _aAdvertising | ||
| 650 | _aCommunication in marketing | ||
| 650 | _aSales Promotion | ||
| 700 | _a"Percy, Larry" | ||
| 942 | _cBK | ||
| 999 |
_c4846 _d4846 |
||