000 00641nam a2200229Ia 4500
001 M4501
005 20250219100414.0
008 250219s9999 xx 000 0 und d
020 _a80423892
100 _aKostecki M M (ed)
245 0 _aMarketing strategies for services
245 0 _bglobalization client-orientation deregulation
250 _a1
260 _aOxford
260 _bPergamon Press
260 _c1994
300 _a"xix,250p. : ill. ;23.5cm."
500 _aincludes bibliography and index
650 _aProfessions--Marketing--Case studies
650 _aService industries--Marketing--Case studies
942 _cBK
999 _c5027
_d5027