000 | 00641nam a2200229Ia 4500 | ||
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001 | M4501 | ||
005 | 20250219100414.0 | ||
008 | 250219s9999 xx 000 0 und d | ||
020 | _a80423892 | ||
100 | _aKostecki M M (ed) | ||
245 | 0 | _aMarketing strategies for services | |
245 | 0 | _bglobalization client-orientation deregulation | |
250 | _a1 | ||
260 | _aOxford | ||
260 | _bPergamon Press | ||
260 | _c1994 | ||
300 | _a"xix,250p. : ill. ;23.5cm." | ||
500 | _aincludes bibliography and index | ||
650 | _aProfessions--Marketing--Case studies | ||
650 | _aService industries--Marketing--Case studies | ||
942 | _cBK | ||
999 |
_c5027 _d5027 |