000 00516nam a2200217Ia 4500
001 M4861
005 20250219100421.0
008 250219s9999 xx 000 0 und d
020 _a013084084X
100 _a"Roberts, Mary Lou"
245 0 _aDirect marketing management
250 _a2
260 _aNew Jersey
260 _bPrentice Hall
260 _c1999
300 _a"xvi, 447p . : ill. ;23cm."
500 _aincludes index
650 _aDirect marketing
700 _a"Berger, Paul D"
942 _cBK
999 _c5366
_d5366