000 00530nam a2200217Ia 4500
001 M4874
005 20250219100421.0
008 250219s9999 xx 000 0 und d
020 _a538844337
100 _a"Assael, Henry"
245 0 _aConsumer behavior and marketing action
250 _a5
260 _aOhio
260 _bSouth-Western
260 _cc1995
300 _a"xx,749p. : ill. ;24cm."
500 _aincludes index
650 _aConsumer behavior
650 _aMotivation research (Marketing)
942 _cBK
999 _c5378
_d5378