| 000 | 00643nam a2200253Ia 4500 | ||
|---|---|---|---|
| 001 | M4953 | ||
| 005 | 20250219100423.0 | ||
| 008 | 250219s9999 xx 000 0 und d | ||
| 020 | _a534192785 | ||
| 100 | _a"Mueller, Barbara" | ||
| 245 | 0 | _aInternational advertising | |
| 245 | 0 | _bcommunicating across cultures | |
| 250 | _a1 | ||
| 260 | _aBelmont | ||
| 260 | _bWadsworth | ||
| 260 | _cc1996 | ||
| 300 | _a"xi,340p. : ill. ;23.5cm." | ||
| 500 | _aincludes index | ||
| 650 | _aAdvertising | ||
| 650 | _aAdvertising media planning | ||
| 650 | _aAdvertising media planning | ||
| 650 | _aIntercultural communication | ||
| 942 | _cBK | ||
| 999 |
_c5453 _d5453 |
||