000			00620nam a2200253Ia 4500
001			39137
005			20250221154024.0
008			250214s9999||||xx |||||||||||||| ||und||
020			_a8120312198
100			_aRajeev Batra
245		0	_aAdvertising management
250			_a5
260			_aNew Delhi
260			_bPrentice-Hall
260			_c1996
300			_axiii, 754p. ;
500			_aIncludes index
650			_aAdvertising management
650			_aManagement -- Advertising management
650			_aMarketing communications
700			_aAaker, David A
700			_aMyers, John G
942			_cBK
999			_c54928 _d54928