000			00627nam a2200229Ia 4500
001			39326
005			20250221154028.0
008			250214s9999||||xx |||||||||||||| ||und||
020			_a769444398
100			_aHaig, Matt
245		0	_aBrand royalty
245		0	_bhow the world's top 100 brands thrive and survice
260			_aLondon
260			_bKogan Page
260			_c2004
300			_avil, 314p. ;
500			_aIncludes bibliographical references and index.
650			_aBrand name products - Management
650			_aBrand royalty -- Management
650			_aMarketing management -- Brands
942			_cBK
999			_c55117 _d55117