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020			_a761997369
100			_aSanjay Tiwari
245		4	_aThe (un) common sense of advertising: getting the basics right
260			_aNew Delhi
260			_bResponse Books
260			_c2003
300			_a322p.
500			_aIncludes bibliographical references and index.
650			_aAdvertising
650			_aBrand perspective
650			_aMarketing
650			_aMedia perspective
942			_cBK
999			_c55910 _d55910