| 000 | 00559nam a2200241Ia 4500 | ||
|---|---|---|---|
| 001 | M5189 | ||
| 005 | 20250219100428.0 | ||
| 008 | 250219s9999 xx 000 0 und d | ||
| 020 | _a789006154 | ||
| 100 | _a"Lee, Monle" | ||
| 245 | 0 | _aPrinciples of advertising | |
| 245 | 2 | _ba global perspective | |
| 250 | _a1 | ||
| 260 | _aNew York | ||
| 260 | _bHaworth | ||
| 260 | _c1999 | ||
| 300 | _a"xvii,355p. ;22cm." | ||
| 500 | _aincludes index | ||
| 650 | _aAdvertising | ||
| 650 | _aMarketing management | ||
| 700 | _a"Johnson, Carla" | ||
| 942 | _cBK | ||
| 999 |
_c5676 _d5676 |
||