000 00587nam a2200229Ia 4500
001 M5194
005 20250219100428.0
008 250219s9999 xx 000 0 und d
020 _a1560242485
100 _a"Kaynak, Erdener (ed)"
245 0 _aGlobal business
245 0 _bfour key marketing strategies
250 _a1
260 _aNew York
260 _bInternational Business Press
260 _c1993
300 _a"xxv,432p. : ill. ;22cm."
500 _aincludes index
650 _aExport marketing--Management
650 _aIntercultural communication
942 _cBK
999 _c5681
_d5681