000 00519nam a2200205Ia 4500
001 42628
005 20250221154638.0
008 250214s9999||||xx |||||||||||||| ||und||
020 _a9780070080317
100 _aKruti Shah
245 0 _aAdvertising and promotions : an imc perspective
260 _aNew Delhi
260 _bTata McGraw - Hill
260 _c2009
300 _axxx, 987p.
650 _aAdvertising and promotions
650 _aMarketing communication
700 _aD'Souza, Alan
942 _cBK
999 _c58419
_d58419