| 000 | 00626nam a2200229Ia 4500 | ||
|---|---|---|---|
| 001 | M5623 | ||
| 005 | 20250219100436.0 | ||
| 008 | 250219s9999 xx 000 0 und d | ||
| 020 | _a750622407 | ||
| 100 | _a"De Chernatony, Leslie" | ||
| 245 | 0 | _aCreating powerful brands in consumer service and industrial markets | |
| 250 | _a2 | ||
| 260 | _aOxford | ||
| 260 | _bButterworth / Heinemann | ||
| 260 | _c1998 | ||
| 300 | _a"xiii,430p. : ill. ;23cm." | ||
| 500 | _aincludes index | ||
| 650 | _aBrand name products--Marketing | ||
| 650 | _aBrand name products--Planning | ||
| 700 | _a"McDonald, Malcom" | ||
| 942 | _cBK | ||
| 999 |
_c6072 _d6072 |
||