000 00459nam a2200205Ia 4500
001 M5827
005 20250219100441.0
008 250219s9999 xx 000 0 und d
020 _a71169415
100 _a"Cravens, David W"
245 0 _aStrategic marketing
250 _a6
260 _aBoston
260 _bIrwin/ Mcgraw Hill
260 _c2000
300 _a"xvi,752p. : ill. ;"
500 _aincludes index
650 _aMarketing
942 _cBK
999 _c6265
_d6265