000 00612nam a2200253Ia 4500
001 M5847
005 20250219100441.0
008 250219s9999 xx 000 0 und d
020 _a007052033X
100 _a"Rapp, Stan"
245 0 _aNew maximarketing
250 _a1
260 _aNew York
260 _bMcgraw Hill
260 _cc1996
300 _a"xx,330p. : ill. ;22.5cm."
490 _aMcgraw Hill marketing and advertising series
500 _aincludes index
650 _aAdvertising
650 _aMarketing
650 _aSales promotion
700 _a"Collins, Thomas L"
942 _cBK
999 _c6285
_d6285