000 | 00612nam a2200253Ia 4500 | ||
---|---|---|---|
001 | M5847 | ||
005 | 20250219100441.0 | ||
008 | 250219s9999 xx 000 0 und d | ||
020 | _a007052033X | ||
100 | _a"Rapp, Stan" | ||
245 | 0 | _aNew maximarketing | |
250 | _a1 | ||
260 | _aNew York | ||
260 | _bMcgraw Hill | ||
260 | _cc1996 | ||
300 | _a"xx,330p. : ill. ;22.5cm." | ||
490 | _aMcgraw Hill marketing and advertising series | ||
500 | _aincludes index | ||
650 | _aAdvertising | ||
650 | _aMarketing | ||
650 | _aSales promotion | ||
700 | _a"Collins, Thomas L" | ||
942 | _cBK | ||
999 |
_c6285 _d6285 |