000 00607nam a2200217Ia 4500
001 48011
005 20250221155326.0
008 250214s9999||||xx |||||||||||||| ||und||
020 _a9788131722152
100 _aSayre, Shay
245 0 _aEntertainment marketing and communication : selling branded performance, people, and places
260 _bNew Delhi
260 _bPearson Education
260 _c2008
300 _a511p. : ill.
500 _aIncludes index.
650 _aEntertainment industry
650 _aEntertainment marketing
650 _aMarketing and communication
942 _cBK
999 _c63801
_d63801