| 000 | 00802nam a2200265Ia 4500 | ||
|---|---|---|---|
| 001 | 48143 | ||
| 005 | 20250221155329.0 | ||
| 008 | 250214s9999||||xx |||||||||||||| ||und|| | ||
| 020 | _a8131716961 | ||
| 100 | _aReidenbach, R Eric | ||
| 245 | 0 | _aCompeting for customers and winning with value : breakthrough strategies for market dominance | |
| 260 | _bNew Delhi | ||
| 260 | _bPearson Education | ||
| 260 | _c2006 | ||
| 300 | _axvii, 194p | ||
| 500 | _aIncludes bibliographical references and index. | ||
| 650 | _aCustomer value Marketing | ||
| 650 | _aMarket share value | ||
| 650 | _aProductmarketlevel planning | ||
| 650 | _aStrategic business unit planning | ||
| 650 | _aValue management | ||
| 650 | _aValue-strategy-process linkage | ||
| 700 | _aGoeke, Reginald W | ||
| 942 | _cBK | ||
| 999 |
_c63933 _d63933 |
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