000			00589nam a2200229Ia 4500
001			49186
005			20250221155352.0
008			250214s9999||||xx |||||||||||||| ||und||
020			_a9788120340756
100			_aChitale, A K
245		0	_aProduct policy and brand management : text and cases
260			_bNew Delhi
260			_bPHI Learning
260			_c2011
300			_axii, 264p.
500			_aIncludes index.
650			_aBrand management
650			_aProduct management organization
650			_aProduct policy management
700			_aRavi Gupta
942			_cBK
999			_c64976 _d64976