000			00716nam a2200265Ia 4500
001			49250
005			20250221155353.0
008			250214s9999||||xx |||||||||||||| ||und||
020			_a9788126509133
100			_aKumar, V
245		0	_aCustomer relationship management : a databased approach
260			_bNew Delhi
260			_bWiley India
260			_c1999
300			_axxiv, 323p.
500			_aIncludes glossary and index.
650			_aCRM
650			_aCustomer relationship management
650			_aCustomer-based marketing metrics
650			_aData mining
650			_aDatabase marketing and customer value
650			_aStrategic CRM
700			_aReinartz, Werner J
942			_cBK
999			_c65040 _d65040