000			00553nam a2200217Ia 4500
001			49995
005			20250221155410.0
008			250214s9999||||xx |||||||||||||| ||und||
020			_a74636642
100			_aJones, John Philip
245		0	_aBehind powerful brands : from strategy to campaign
260			_bNew Delhi
260			_bTata McGraw-Hill
260			_c2000
300			_axii, 322p.
500			_aIncludes index.
650			_aAdvertising Brand name products India
650			_aBranded goods
650			_aBranding
942			_cBK
999			_c65785 _d65785