000			00813nam a2200265Ia 4500
001			50317
005			20250221155417.0
008			250214s9999||||xx |||||||||||||| ||und||
020			_a9789380501345
100			_aEnnew, Christine T
245		0	_aFinancial services marketing : an international guide to principles and practice
260			_bElsevier
260			_bNew Delhi
260			_c2007
300			_axvi, 400p.
500			_aIncludes bibliographical references and index
650			_aCustomer acquisition and development
650			_aCustomer relationship management
650			_aFinancial services consumer
650			_aFinancial services marketing
650			_aMarketing Financial services
650			_aMarketing environment Analysis
700			_aWaite, Nigel
942			_cBK
999			_c66107 _d66107