000			00606nam a2200229Ia 4500
001			50758
005			20250221155426.0
008			250214s9999||||xx |||||||||||||| ||und||
020			_a9788131503881
100			_aShimp, Terence A
245		0	_aAdvertising and promotion : an imc approach
260			_bCengage Learning
260			_bNew Delhi
260			_c2007
300			_a650p.
500			_aInclude index
650			_aAdvertising and promotion
650			_aAdvertising management
650			_aIntegrated marketing communications(IMC)
650			_aPromotion management
942			_cBK
999			_c66548 _d66548