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020 _a9788131714140
100 _aWells, William
245 0 _aAdvertising principles and practice
250 _a7
260 _bNew Delhi
260 _bPearson Education
260 _c2006
300 _axxxi, 592p.
500 _aIncludes glossary and index
650 _aAdvertising Planning and strategy
650 _aAdvertising media
650 _aInternational advertising
650 _aPrint advertising
700 _aBurnett, John
700 _aMoriarty, Sandra
942 _cBK
999 _c66550
_d66550