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020 _a9780415442732
100 _aFennis, Bob M
245 4 _aThe psychology of advertising
260 _bNew York
260 _bPsychology Press
260 _c2010
300 _axi, 331p.
500 _aIncludes bibliographical references and index.
650 _aAdvertising Psychology
650 _aConsumers Attitudes
700 _aStroebe, Wolfgang
942 _cBK
999 _c67635
_d67635